DR. PRADEEP SALGAONKAR explains the difference between conspicuous consumption and competitive consumption It is very interesting to note how people are consuming ‘competitively’ to keep up to the standards... Read more »
DR. PRADEEP SALGAONKAR discusses various consumption trends in the market and how businesses need to devise strategies to reach out to consumers. A close family member of mine, a... Read more »
The writer explains the different roles of an employee that help in building an organisation Do your employees know their roles and responsibilities clearly? This sounds to be a... Read more »
The writer explains ‘revenge shopping’ and the objective behind it A recent visit by me and my daughter, after a long wait, to ‘Mall De Goa’ at Porvorim and... Read more »
The writer speaks on the hybrid form of enhancing customer experience and interacting with them Phygital is the new way of connecting with customers and enhancing their experience and... Read more »
Dr Pradeep Salgaonkar explains effective marketing trends to engage with customers and generate more revenues, in current times. It was from 14th to 16th February 2020 that I attended... Read more »
Dr. Pradeep Salgaonkar speaks about the different types of perceived risks and how marketers should focus on managing and reducing the same. Here’s a ‘purchase decision’ incident of a... Read more »
Dr. Pradeep Salgaonkar speaks on why building brand habits are important for businesses Armed with a double layered cotton mask and a bottle of sanitizer in my pocket, I... Read more »
Dr Pradeep Salgaonkar speaks about Branding and businesses introducing newer products under their brand name, keeping the present needs of consumers in mind. Pre-Covid period, whenever I rode a... Read more »
Dr. Pradeep Salgaonkar speaks about the rationale behind the way consumers behave especially in extraordinary situations such as pandemics and lockdowns. We have in marketing various buyer behaviours and how... Read more »