Dr Pradeep Salgaonkar speaks about Branding and businesses introducing newer products under their brand name, keeping the present needs of consumers in mind. Pre-Covid period, whenever I rode a... Read more »
Dr. Pradeep Salgaonkar speaks about the rationale behind the way consumers behave especially in extraordinary situations such as pandemics and lockdowns. We have in marketing various buyer behaviours and how... Read more »
The writer shares the nuances of first hand feedback that a business can elicit through a decoy shopper A friend of mine is an approved mystery shopper for a... Read more »