DR. PRADEEP SALGAONKAR elaborates on how businesses can enhance trust through the CRIE framework It is an undisputed fact that trust is an essential ingredient for creating customer delight... Read more »
DR. PRADEEP SALGAONKAR lists out the various advantages of ONDC and its key features in providing a level-playing field for all e-commerce outfits Open Network for Digital Commerce (ONDC)... Read more »
DR. PRADEEP SALGAONKAR elaborates on how Key Account Management (KAM) builds long lasting business relationships with their most profitable customers Present day businesses talk of customer satisfaction, loyalty, and... Read more »
DR. PRADEEP SALGAONKAR shares his thoughts on how brands today entice and encourage consumers to share content on them In today’s digital era, businesses are constantly seeking innovative ways... Read more »
DR. PRADEEP SALGAONKAR shares his thoughts on consumerism and explains what it means for the consumers and marketers There are two perspectives to consumerism; one, as consumer rights, i.e.... Read more »
DR. PRADEEP SALGAONKAR explains the difference between conspicuous consumption and competitive consumption It is very interesting to note how people are consuming ‘competitively’ to keep up to the standards... Read more »
DR. PRADEEP SALGAONKAR discusses various consumption trends in the market and how businesses need to devise strategies to reach out to consumers. A close family member of mine, a... Read more »
The writer explains the different roles of an employee that help in building an organisation Do your employees know their roles and responsibilities clearly? This sounds to be a... Read more »
The writer explains ‘revenge shopping’ and the objective behind it A recent visit by me and my daughter, after a long wait, to ‘Mall De Goa’ at Porvorim and... Read more »
The writer speaks on the hybrid form of enhancing customer experience and interacting with them Phygital is the new way of connecting with customers and enhancing their experience and... Read more »