Dr Pradeep Salgaonkar elaborates on how to use AI without surrendering one’s thinking, relationships, and humanity I was invited by an educational institution to engage a module on Brand... Read more »
Dr. Pradeep Salgaonkar lists out strategies that organizations can implement for managing sustainable business enterprises The buzzword today in all spheres across the globe is ‘Sustainability’. Any forum you... Read more »
DR. PRADEEP SALGAONKAR elaborates on the concept of brand damage, what triggers it and proactive steps to protect one’s brand A brand isn’t just your logo, your tagline, or... Read more »
DR. PRADEEP SALGAONKAR elaborates on how businesses can enhance trust through the CRIE framework It is an undisputed fact that trust is an essential ingredient for creating customer delight... Read more »
DR. PRADEEP SALGAONKAR lists out the various advantages of ONDC and its key features in providing a level-playing field for all e-commerce outfits Open Network for Digital Commerce (ONDC)... Read more »
DR. PRADEEP SALGAONKAR elaborates on how Key Account Management (KAM) builds long lasting business relationships with their most profitable customers Present day businesses talk of customer satisfaction, loyalty, and... Read more »
DR. PRADEEP SALGAONKAR shares his thoughts on how brands today entice and encourage consumers to share content on them In today’s digital era, businesses are constantly seeking innovative ways... Read more »
DR. PRADEEP SALGAONKAR shares his thoughts on consumerism and explains what it means for the consumers and marketers There are two perspectives to consumerism; one, as consumer rights, i.e.... Read more »
DR. PRADEEP SALGAONKAR explains the difference between conspicuous consumption and competitive consumption It is very interesting to note how people are consuming ‘competitively’ to keep up to the standards... Read more »
DR. PRADEEP SALGAONKAR discusses various consumption trends in the market and how businesses need to devise strategies to reach out to consumers. A close family member of mine, a... Read more »