Inspiration from the Olympics

SAMIR MARDOLKER reflects on how entrepreneurs can seek inspiration from the trials and tribulations faced by Olympians   How might we work differently as business professionals if we were... Read more »

Ludo Perspectives

SAMIR MARDOLKER draws light hearted comparisons between business situations, etiquette and dialogues from the movie Ludo (on Netflix) My team hates it when I binge on Netflix during work... Read more »

Asia: Bird’s-eye view

SAMIR MARDOLKER describes a few unique characteristics of some South East Asian markets to gain an understanding of the Asian consumer. believe the hoo-ha created around the complexity of... Read more »

Embracing Empiricism

SAMIR MARDOLKER explains the concept of empiricism and how it will help break the influencer force in the near future 2024 adds to number 8; composed of two full... Read more »

Goa ke Sholay

SAMIR MARDOLKER uses the movie Sholay as a parallel to inspire people to take on the challenges of the New Year ahead Do you recall the Cadbury’s advertisement ‘Khanewaloon... Read more »

Mascot Mania

SAMIR MARDOLKER explains how brand mascots have to be managed to direct close relationships with customers The Netflix show ‘Ankahi Kahaniya’ is about lonely souls in a big city... Read more »

To Choose or Not to Choose

SAMIR MARDOLKER shares a few aspects of choice that will hopefully get people to think differently about choice Choice is what makes life interesting. We value it – as... Read more »