What does the rupee drop against USD mean to entrepreneurs?

Nandini Vaidyanathan explains currency fluctuations and how entrepreneurs can minimize its impact on their businesses 1947 was a great year. Not only did India become independent but the exchange... Read more »

Why does December see a retail boom?

Nandini Vaidyanathan speaks on how festivals create demand, discounts create noise, but only consistent fulfillment creates lasting retail brands The obvious answer is it is driven by the spirit... Read more »

Why is the gig economy floundering in India?

NANDINI VAIDYANATHAN elaborates on factors contributing to a downward spiral in a gig economy and what can be done to fix it I am sure the number pandits will... Read more »

Should you take your company public?

NANDINI VAIDYANATHAN jots down the nittie-gritties of listing your business on the bourses This is a loaded question and is like a summit trail. Before you actually summit, in... Read more »

When Things Go Wrong

DR. PRADEEP SALGAONKAR elaborates on taking personal ownership of problems and working towards solutions which will ensure customer loyalty and business growth Murphy’s Law famously states, “Anything that can... Read more »

Work from home – fact or fad?

NANDINI VAIDYANATHAN examines the evolution of work in a post-pandemic world, the complex dynamics of remote work and its impact on our professional and personal lives In the year... Read more »

The A to Z of Online Business

NANDINI VAIDYANATHAN discusses the expanse of what in essence, makes a business ‘online’ in nature We were buying watermelon a couple of days back from a roadside vendor. We... Read more »

Can a ‘dead’ brand be revived?

NANDINI VAIDYANATHAN offers insights into revitalising past favourites and resurrecting dead brands   Let’s start with defining what we mean by a dead brand. In the context of this... Read more »

Eat humble pie, say what a good boy am I!

NANDINI VAIDYANATHAN elaborates on why entrepreneurs should be humble to ensure success in their venture We were watching a documentary on Disney+ Hotstar a couple of days ago called... Read more »

The challenges of being a first-generation entrepreneur

Nandini Vaidyanathan highlights the challenges that a first generation entrepreneur faces Somewhere in the volatility of the last two decades, the average Indian household figured that there was no... Read more »

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