When Things Go Wrong

DR. PRADEEP SALGAONKAR elaborates on taking personal ownership of problems and working towards solutions which will ensure customer loyalty and business growth Murphy’s Law famously states, “Anything that can... Read more »

Work from home – fact or fad?

NANDINI VAIDYANATHAN examines the evolution of work in a post-pandemic world, the complex dynamics of remote work and its impact on our professional and personal lives In the year... Read more »

The A to Z of Online Business

NANDINI VAIDYANATHAN discusses the expanse of what in essence, makes a business ‘online’ in nature We were buying watermelon a couple of days back from a roadside vendor. We... Read more »

Can a ‘dead’ brand be revived?

NANDINI VAIDYANATHAN offers insights into revitalising past favourites and resurrecting dead brands   Let’s start with defining what we mean by a dead brand. In the context of this... Read more »

Eat humble pie, say what a good boy am I!

NANDINI VAIDYANATHAN elaborates on why entrepreneurs should be humble to ensure success in their venture We were watching a documentary on Disney+ Hotstar a couple of days ago called... Read more »

The challenges of being a first-generation entrepreneur

Nandini Vaidyanathan highlights the challenges that a first generation entrepreneur faces Somewhere in the volatility of the last two decades, the average Indian household figured that there was no... Read more »

Why should founders be treated like demi-gods?

NANDINI VAIDYANATHAN examines the causes behind the downfall of founders and their organisations Sticks and stones may break my bones But words will never harm me! I’m sure this... Read more »

Social media technology’s impact on old economy businesses

Nandini Vaidyanathan highlights the role that social media can play in spreading awareness and marketing products What is social media technology? To understand its simple essence is to understand... Read more »

National Startup Day Intent and Outcome

NANDINI VAIDYANATHAN shares her thoughts on the hits and misses of India’s startup story The years between 2010 and 2015 were abuzz with the glamour and excitement of entrepreneurship.... Read more »

Trends in 2023 that affected the entrepreneurial ecosystem in India

NANDINI VAIDYANATHAN elaborates on the changes seen this year in the business arena It is not possible to speak of trends in 2023 that have impacted and transformed elements... Read more »

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