Dr. Pradeep Salgaonkar illustrates the benefits and feasibility of pull marketing Recently, I witnessed the struggle and experience of a close colleague involved in marketing a service product. This... Read more »
The writer challenges the dictum that ‘the customer is always right’ by sharing examples of high maintenance customers who suck out the thrill of doing business for some A... Read more »
Dr Pradeep Salgaonkar explains the concept of Digital Brand Equity and the factors that play a vital role in enhancing the growth of a brand in the digital space We... Read more »
The writer explains the different roles of an employee that help in building an organisation Do your employees know their roles and responsibilities clearly? This sounds to be a... Read more »
Dr. Pradeep Salgaonkar elaborates on the concept of push marketing and why one shouldn’t be over doing it We all, sometime or the other, have experienced the nuisance caused... Read more »
Dr Pradeep Salgaonkar speaks on technological developments with regards to brand recommendations and how businesses can use technology to push their products Though I am not a regular social... Read more »
The writer explains ‘revenge shopping’ and the objective behind it A recent visit by me and my daughter, after a long wait, to ‘Mall De Goa’ at Porvorim and... Read more »
The writer speaks on the hybrid form of enhancing customer experience and interacting with them Phygital is the new way of connecting with customers and enhancing their experience and... Read more »
Dr. Pradeep Salgaonkar speaks about companies collecting personal data of customers and lists down points and ideas to protect their privacy It is a fact that the personal data... Read more »
Dr. Pradeep Salgaonkar discusses the concept of Customer Loyalty Programs and their benefits Going digital and online payments was one of the initiatives that were given importance by the... Read more »
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