Mascot Mania

SAMIR MARDOLKER explains how brand mascots have to be managed to direct close relationships with customers The Netflix show ‘Ankahi Kahaniya’ is about lonely souls in a big city... Read more »

To Choose or Not to Choose

SAMIR MARDOLKER shares a few aspects of choice that will hopefully get people to think differently about choice Choice is what makes life interesting. We value it – as... Read more »