Dr Pradeep Salgaonkar explains effective marketing trends to engage with customers and generate more revenues, in current times. It was from 14th to 16th February 2020 that I attended... Read more »
Dr. Pradeep Salgaonkar speaks about the different types of perceived risks and how marketers should focus on managing and reducing the same. Here’s a ‘purchase decision’ incident of a... Read more »
Dr. Pradeep Salgaonkar speaks on why building brand habits are important for businesses Armed with a double layered cotton mask and a bottle of sanitizer in my pocket, I... Read more »
Dr Pradeep Salgaonkar speaks about Branding and businesses introducing newer products under their brand name, keeping the present needs of consumers in mind. Pre-Covid period, whenever I rode a... Read more »
Dr. Pradeep Salgaonkar speaks about the rationale behind the way consumers behave especially in extraordinary situations such as pandemics and lockdowns. We have in marketing various buyer behaviours and how... Read more »
The writer shares the nuances of first hand feedback that a business can elicit through a decoy shopper A friend of mine is an approved mystery shopper for a... Read more »