The writer speaks on the hybrid form of enhancing customer experience and interacting with them Phygital is the new way of connecting with customers and enhancing their experience and... Read more »
Dr. Pradeep Salgaonkar speaks about companies collecting personal data of customers and lists down points and ideas to protect their privacy It is a fact that the personal data... Read more »
Dr. Pradeep Salgaonkar discusses the concept of Customer Loyalty Programs and their benefits Going digital and online payments was one of the initiatives that were given importance by the... Read more »
Dr. Pradeep Salgaonkar jots down solutions for last mile delivery for e-commerce businesses Two interesting cases of issues involved in serving customers in the last mile were cited in... Read more »
Dr. Pradeep Salgaonkar speaks about timely delivery of products which is the most crucial stage in online business Some of us must have experienced, in this world of online... Read more »
The columnist explains the importance of a traffic flow analysis in a retail store to ensure customer comfort and convenience Do you have a problem of overcrowding of customers... Read more »
Dr Pradeep Salgaonkar highlights the importance of customer care, which is a continuous process and is required from both, management and employees I purchased a new two wheeler for... Read more »
Pradeep Salgaonkar explains the importance of mindshare in order for a brand to be successful; and ways of increasing mindshare A discussion among two marketing intellectuals on ‘Mindshare or... Read more »
The writer speaks on the importance of communication in companies and ways of getting it right Imagine a world without communication and/or wrong communication all over, always. Visualize the... Read more »
Dr Pradeep Salgaonkar explains effective marketing trends to engage with customers and generate more revenues, in current times. It was from 14th to 16th February 2020 that I attended... Read more »
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