Dr. Pradeep Salgaonkar jots down solutions for last mile delivery for e-commerce businesses Two interesting cases of issues involved in serving customers in the last mile were cited in... Read more »
Dr. Pradeep Salgaonkar speaks about timely delivery of products which is the most crucial stage in online business Some of us must have experienced, in this world of online... Read more »
The columnist explains the importance of a traffic flow analysis in a retail store to ensure customer comfort and convenience Do you have a problem of overcrowding of customers... Read more »
Dr Pradeep Salgaonkar highlights the importance of customer care, which is a continuous process and is required from both, management and employees I purchased a new two wheeler for... Read more »
Pradeep Salgaonkar explains the importance of mindshare in order for a brand to be successful; and ways of increasing mindshare A discussion among two marketing intellectuals on ‘Mindshare or... Read more »
The writer speaks on the importance of communication in companies and ways of getting it right Imagine a world without communication and/or wrong communication all over, always. Visualize the... Read more »
Dr Pradeep Salgaonkar explains effective marketing trends to engage with customers and generate more revenues, in current times. It was from 14th to 16th February 2020 that I attended... Read more »
Dr. Pradeep Salgaonkar speaks about the different types of perceived risks and how marketers should focus on managing and reducing the same. Here’s a ‘purchase decision’ incident of a... Read more »
Dr. Pradeep Salgaonkar speaks on why building brand habits are important for businesses Armed with a double layered cotton mask and a bottle of sanitizer in my pocket, I... Read more »
Dr Pradeep Salgaonkar speaks about Branding and businesses introducing newer products under their brand name, keeping the present needs of consumers in mind. Pre-Covid period, whenever I rode a... Read more »
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