Sunil Dias explains the impact that superstitions can have on one’s business and being careful about attributing one’s success to superstition alone. It’s hard not to spot a pigeon in... Read more »
Daniel Albuquerque analyses aspects of Reserve Bank of India’s (RBI) circular dated 27 March 2020 on loan moratorium which deals with the Non-Performing Assets (NPA) in the banking industry. Since... Read more »
Amiya Sahu discusses the top winners and losers on the Indian equity market during the pandemic. The Indian equity market, like many others, has made a V-Shaped recovery. The... Read more »
Dr Pradeep Salgaonkar explains effective marketing trends to engage with customers and generate more revenues, in current times. It was from 14th to 16th February 2020 that I attended... Read more »
Sunil Dias discusses whether flattery is acceptable in one’s line of business and the kind of flattery needed to make a good impression Dale Carnegie’s ‘How to Win Friends... Read more »
Dr. Pradeep Salgaonkar speaks about the different types of perceived risks and how marketers should focus on managing and reducing the same. Here’s a ‘purchase decision’ incident of a... Read more »
V. B. Prabhu Verlekar speaks about the FCRA and the implications on those receiving foreign funding without registering under the same The Foreign Contribution Regulation Act or FCRA is... Read more »
Kishore Shah speaks on how the pandemic has impacted lives and livelihood of those who are at the bottom of the industrial pyramid. Many companies present their vision, mission... Read more »
Daniel Albuquerque explains that business contracts, just like the matrimonial ones, can be dissolved with due legal processes. The analogy of the frayed relationships in a marital divorce illustrates... Read more »
Dr. Pradeep Salgaonkar speaks on why building brand habits are important for businesses Armed with a double layered cotton mask and a bottle of sanitizer in my pocket, I... Read more »
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