This innovative book shows how to identify your own unfair advantages and apply them to any project.

Drawing on over two decades of hands-on experience, including as the first Marketing Director of  Just Eat, the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths.

Hard work and grit aren’t enough, so this book explores the importance of money, intelligence, location, education, expertise, status and luck in the journey to success.

From starting your  company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps  you look at yourself and find the ingredients you didn’t realise you already had, to succeed in the cut-throat world  of business. This book does not to give you the magical secret to success, because to be quite honest there is  no such secret and no fixed path to success.

There are many ways to  succeed in life and many ways to measure success that isn’t financial.

The thing that this book does is try and get you to take a look at everything that you have going for you and realise  that even though you probably don’t have the same advantages as other success stories, you have your own set of advantages that you probably take for granted or even view as a disadvantage.

This book invites you to change your views surrounding yourself and your own potential in life and inspires you to  have a go’ at pursuing your ambitions because there is a chance, however big or small that it might work out or at the very least you might learn something.

The focus of this book centres on startups and some of the stores surrounding the people that started them.

It also dishes out advice, although fairly limited, about how to go about starting your own business. Nevertheless, many of the core lessons from this book can be used by people who have other ambitions outside of startups, people looking  to progress in their career, or change careers completely.

The Unfair Advantage is an excellent tool, for everyone looking to get an insight into a realistic view of success, in  the words of a couple of entrepreneurs that came from nothing to build huge startups, by having the right mindset  and recognition of their own unfair advantages. The results after years of picking what makes a particular startup  successful, is well described in their MILES framework.

In addition, you will find many real life examples to point out the struggles and the way others have capitalised on their unfair advantages to become unicorns, from Facebook and Google to Spanx, they all have a story to illustrate it  is not all hard work or serendipity, but actually the unfair balance between the two.


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