Varna Bhat unveils Rahasya, craft vodka that combines age old Indian heritage with the modern way of life
Ever wondered what India in a bottle would taste like? Enter Rahasya (pronounced Ra-hus-ya).
Blisswater Industries Private Limited has introduced Rahasya – craft vodka inspired by the mysticism, heritage, and folklore of India. Rahasya marries India’s heritage with its new, self-confident future. Currently available exclusively in Goa where it is produced, the vodka will soon be available in other parts of India as well. Rahasya is the brainchild of Varna Bhat, a first-generation entrepreneur who comes from a creative industry background of branding, events and experiential marketing.
Rahasya’s journey started with the desire of creating a product that is premium and distinctly Indian. “The intention was to create a product from India for the world with pride in India’s rich and glorious civilizational brilliance.” says Varna.
Globally, the subcontinent’s vast treasury of flavours has been compressed into a narrow band of masala. But India has much more to offer. There isn’t any spirit that could say that it imbibes Indianness in its very essence. From Kashmir to Kerala, Rahasya instills a hint of nostalgia in anyone who has grown up in India or spent a considerable time here. Crisp notes with a refreshing after taste, this vodka is made from high quality Indian grain and is best enjoyed plain and simple on ice.
‘Rahasya’ is a Sanskrit word that means mystery, or secret. What makes Rahasya unique is its flavour profile, which takes inspiration from various elements that are inherent to the Indian way of life.
Rahasya is designed to take us back to our roots and yet push us to new; where culture and Indian roots combine to create an immersive experience; to a land of possibilities and the land of mystique. What is in Rahasya? Well, that will remain a Rahasya for as long as you wish to journey it!
“The new Indian consumer takes pride in what is Indian, not just in terms of being manufactured in India but something that speaks of India in its identity. Rahasya is for the self-confident Indian generation that believes in the premiumness of a homegrown product,” commented Varna Bhat, on the launch of Rahasya.
She further added, “Rahasya has been launched keeping in mind the growing popularity of white spirits in India. Conceived with the objective to create a product that represents India and with a lot of careful research on India’s ancient traditions, we created this unique blend.”
The company’s vision is to take the taste of India to the world. The product is targeted at the new age consumer who is inspirational and well-travelled, yet strongly rooted to the ethos of India.
Rahasya Vodka is available exclusively in Goa, and will soon be available in other parts of India
The vodka is produced in Goa and is priced at Rs. 850 for a 750ml bottle in the Goa market.
By the end of 2021, Rahasya aims to be available across Karnataka, Chhattisgarh, Maharashtra and other States in the country. Blisswater also plans to make the vodka available overseas as early as mid-2021.
Varna Bhat: A Creative Entrepreneur
Varna Bhat is founder & CEO of Blisswater Industries Private Limited. Blisswater was established with a vision of creating innovative products with traditional Indian sensibilities in the alcohol sector where products having foreign origins are generally considered premium.
Varna grew up preparing to be an IAS officer. She was always a batch topper and excelled at academics. However, life had other plans. When she turned 18, her dad told her to start fending for herself. Thus, began her foundation in entrepreneurship.
Varna’s thirst for exploration and innovation was more than just academic in nature. After nearly ending up in the Civil Services she realized that bureaucracy as a career was not for her and she found her calling in the world of marketing, creativity, innovation and branding.
Her first entrepreneurial venture was RapidStall, a forerunner in the eco-friendly branding space. RapidStall makes eco-friendly branding display solutions that replaced the landfill generating flex and vinyl prints with a modular and recyclable fabric and aluminium solution. With manufacturing in Bangalore and sales offices in New Delhi and Mumbai as well as manufacturing and sales in Dubai for the Middle East region, RapidStall has made a positive mark in the market.
Varna also co-founded and provided initial seed for Tessarakt Experiential Pvt Ltd, a new-age experiential marketing, events and creative production house headquartered in Bangalore.
Between the two companies, they handle clients such as the Aditya Birla Fashion brands, Titan, Tata Steel, Himalaya, Siemens and several others.
Varna prides herself as an entrepreneur whose core values are innovation and category defining products and solutions and most importantly building a growth focused team. Varna is also a mentor and consultant advisor to several start-ups and high growth focused SME businesses.
Varna resides in Bangalore but is Goan at heart. She is a Rhodes Scholarship Finalist and mother to twin girls
