Vinay Verma has worked hard over the years to make his power-solutions business a name to reckon with
Vinay Verma, is the founder of Powertrac Corporation, a power management company having over two decades of leadership in Goa. Their range of solutions encompasses all possible sectors, the major being, residential, commercial offices, retail, manufacturing, pharma, hospitality, healthcare, education, IT, Government to name a few.
Powertrac brings a state-of-the-art and customised solutions to suit the needs of the user, be it a simple Long Power backup UPS for SOHO / residential segment or Online UPS and Thermal Management for Critical IT Infrastructure, Data Centres, Sensitive Electronics and machinery in Industrial Segment, Power conditioning and Power Generation with State of the Art Solar and conventional Solutions.
Starting his Enterprise
Vinay speaks on his business and the purpose for which he started his company. “It all started way back in the year 2000 with a clear focus on the Goan market since there was a tremendous scope and opportunity which was catered by neighbouring states.” This became the foundation of starting a business with a sole purpose of bringing the best in class products and solutions for consumers, both individual and institutional at most competitive prices and above all efficient and localized after sales and service support.
All businesses have their challenges and Vinay’s is not an exception. He elaborates on the various challenges faced by him in his line of business. “Trained and committed man power has always been a challenge. Otherwise the opportunities are in abundance.”
The BNI Edge
As a member of Business Network International (BNI), Goa (Aparant), Vinay explains the role of BNI aiding him in his business. “BNI has been a part of our marketing strategy from over 10 years now. This has worked wonders to reach and connect with the right customer at the right time. Since ours is a service oriented industry, hence building relationships and growing business is the only way to success. One of the core values of BNI also happens to be building lifelong relationships which align with our organisation. With BNI, we are assured of continuous source of referrals and new connections which assures business continuity at all times.”
The COVID-19 Challenge
The ongoing pandemic and the lockdown that followed in its wake have disrupted businesses all over the world. Vinay speaks about the impact on his business and his contribution to society during this difficult time. “Lockdown posed a major challenge of immobility. Ours is a product and service based model which is highly technical in nature. Electrical and Electronics expertise is required at all times whether it’s a simple task of replacing a car battery or an industrial battery bank or even repairs, maintenance and installation of UPS Systems, Servo Stabilizers, Solar and Gensets.” All of this happens at the client’s site and even during the lockdown, Vinay managed to keep the commitment of business continuity for their customers through their dedicated door service through and expert team. Thus they could manage to help over 100 distressed customers all of who came through references, social media and word of mouth. However small a task, be it jump starting a car battery to servicing of inverters and installation of UPS for an internet service provider, Vinay’s team did it all. “Imagine the plight of a person who needs to go out during permissible time limits to bring food and essentials but his car wouldn’t start!!!! Or the consumers of an ISP whose internet is down! We took it upon ourselves to be a part of solution and reach out to help. That was our way to contribute to the society in these tough times,” he adds.
The Future of Business When asked how he sees the future of his business in the light of the pandemic, Vinay responds from his perspective and experience. “This is a very difficult question. India is a consumer market. Whatever we produce still falls short since we have a large population which consumes. This means that the businesses will remain and continue to grow. However certain segments will definitely be affected more. Need based businesses will continue to thrive while vanity businesses will have to wait patiently or change their model of working.”
He stresses on the importance of social distancing and states that it’s the perfect time to go digital in order to be accessible to one’s customers. Businesses need to adapt and understand the shift required which is aligned to client needs and bring themselves on track or else they stand a major chance to lose the race.
Vinay concludes with his message to people running businesses. “I always believe that tough times don’t last, tough people do. Have faith and belief in your capabilities. Stay positive, stay strong. Be aware, stay abreast and adapt to technology and automation in business. I feel it’s time to bring in the principles of ‘Empathy, Relationship and Value Addition’ as the core of your business. Be patient and persevere and as our Hon PM says Ache Din Ayenge”
