Shawn Kenneth Fernandes through his company, Fluxatic Global https://fluxatic.com/ is empowering brands with cutting-edge technology,creativity, and global reach to shape the future of digital solutions
Shawn Kenneth Fernandes is a versatile professional, known for his accomplishments as a serial entrepreneur, techpreneur, creative director, musician, engineer, and event organiser. He is the Founder and Managing Director of Fluxatic Global, a company providing digital solutions and branding services that oversees more than 300 brands, earning over 10 international awards. Under his leadership, Fluxatic Global has consistently achieved impressive results, boasting an average return on investment (ROI) of 1200% and generating revenues exceeding `21 crore, largely through digital services.
Shawn pursued a degree in Computer Engineering at Goa College of Engineering (GEC), where he honed his entrepreneurial spirit. GEC provided him with the platform to organise events like TEDxGEC and establish initiatives such as the GEC Music Hub, bridging the gap between academia and the business world. Shawn credits the college with instilling an entrepreneurial mindset, encouraging him to transform ideas into reality.
His upbringing also played a key role in his professional journey. His mother, a respected educator at Don Bosco High School Panjim, inspired generations of students, while his father, a serial entrepreneur, built several successful businesses. The blend of work ethic, competence, and a passion for art and music within his household significantly shaped his future.
Under Shawn’s leadership, Fluxatic Global has expanded to over 14 countries and completed more than 200 projects. The company’s growth, he says, is driven by a deep passion for the work they do. “For any young startup, the driving force is always agenuine love for what you do. I’m a geek, a tech enthusiast, and a designer at heart,” he shares. “That drive, reflected in the team, propels us forward.”
Shawn credits much of the company’s success to the exceptional team he has built, each member motivated by the desire to create something extraordinary. “My role is to ensure they have the structure and environment to thrive. We focus on our unique strengths, rather than being sidetracked by standardised solutions,” he explains.
The company’s success is also attributed to its innovative remote-service model, which has allowed Fluxatic Global to operate efficiently across multiple countries. “We aim to work on projects that are unique and innovative. Interacting with people from around the world is incredibly rewarding,” Shawn says.
Fluxatic Global’s solutions have produced impressive results, particularly in the eCommerce sector, with UI/UX design playing a key role in boosting conversion rates. “Our branding overhauls have reshaped customer perceptions, and we have helped brands transition to online sales, significantly increasing revenue,” Shawn explains. He recounts the story of a European Union-based brand that, through Fluxatic’s services, gained access to a market they never knew existed.
In addition to eCommerce, Fluxatic Global has had a positive impact on restaurants and hospitality brands, improving sales and customer retention through enhanced CRM techniques and IT solutions.
However, Shawn notes the challenges faced in UI/UX design. “The biggest challenge is the lack of understanding about the value of UI/UX. Many people overlook the importance of usability and visual appeal, not realising how crucial these elements are,” he says. He emphasises that businesses often try to save money by imitating others, rather than adopting a tailored approach for their unique needs.
Understanding the specific needs of different user groups is essential, especially when considering factors like age and demographics. “UI/UX addresses these needs through well-established principles of psychology and design,” Shawn says, explaining how this expertise is invaluable in delivering seamless user experiences.
Fluxatic Global has had the privilege of working with notable clients across various industries, including the G20 Summit, Park Hyatt Hyderabad, LaLaLand Festival Netherlands, IWAS Products, Cremeux Goa and Bangalore, and TEDxPanaji. Shawn reflects on these partnerships, noting, “They have challenged us to continually raise our standards in terms of quality, technology, tools, and client interaction.”
Shawn also recognises the role of agency partners in Fluxatic Global’s success. “Our excellent agency partners, such as Bits&Bytes Technologies, DroolMonkey Goa, Comp&Strat, and Vinnexa Business Solutions, have supported us throughout our journey; collaborating on projects and helping us reach where we are today.”
As a tech-forward company, Fluxatic Global is committed to staying at the cutting edge of web development, design, and branding. “AI plays a crucial role in our processes. We integrate the latest technologies into our workflows, continually updating our standard operating procedures (SOPs) to improve efficiency and quality,” says Shawn. Automation is also a key part of improving project turnaround times, with the company investing in monthly research and development efforts to stay ahead of competitors.
Looking to the future, Shawn envisions Fluxatic Global expanding into 60-70 countries by the end of 2025. The company also aims to handle 10-15 large-scale projects per month, a significant increase from the current 2-3. Despite this rapid growth, Shawn stresses that the company’s core mission remains unchanged: “Our goal is to empower brands worldwide by leveraging cutting-edge technology and design to help them make a meaningful impact,” he says.
