The Hotel Marketing Roundtable organised by marketing agency Blurb was a resounding success as senior professionals from the hospitality industry gained insightful nuggets of knowledge about the latest marketing trends in their field, on July 19 at 91Springboard in Panjim.
With the tourism industry being the backbone of the economy in Goa and the state IT policy released recently, many hot topics were lapped up by the attentive crowd. These travel and hospitality related subjects examined the finer points of digital marketing, influencer marketing and online travel agent bookings. The speakers and audience also participated in a very interactive Q&A segment. This was followed up with a networking opportunity, which also included young startup entrepreneurs who had gathered from the co-working space.
The panel included Saurabh Khanna, GM of The Park Hotels, Sachin Patil, CEO of Rubiq Solutions and STAAH channel management representative in Goa, Flexcia D’Souza, leading lifestyle writer and social media influencer in Goa, Wilbert Egipsy, revenue management consultant with Unomas hotels and Sapna Shahani, founder of Blurb. Sushila Mendonca was the compere for the vibrant event, while Zhen Paintal of 91Springboard assisted in the co-ordination, along with the Blurb team.
“Our first marketing event was a big success. Not only did we have a full house, but we got a lot of feedback from those who attended saying it was a great event. We will continue organising events like these where people from the hospitality industry can meet and discuss topics of importance to them. A lot of people stayed after the event to network and discuss their businesses as well,” said Blurb founder Sapna Shahani
