Well known realtor, Vikash Deorah shares his journey in his real estate venture Godrich Corporation and how the BNI connect has helped to scale up his venture
Starting his business
Hailing from a business family from generations – with a solid experience of 38 years, Vikash Deorah started off his business expedition way back in the year 1995 with a tiles and sanitary-ware showroom in Panjim city namely ‘Deora Associates’. This eventually became a leading construction material outlet in North Goa. The demand for his outlet led to the opening of his ‘New Concept’ showroom at Mapusa that dealt with display of bathroom amenities which enabled customers to understand home fittings.
Vikash believes in “beautifying your home at a fraction of a price” which led to him further venturing into the business of floor decor with modern tiles, which also gained quick popularity across Goa.
However, Vikash’s knack for skilled communication with property brokers that convinced them to sell properties at impressive rates is what led to the creation of yet another venture on his part – Godrich Corporation, which he started in 2007.
Speaking of the idea behind Godrich, Vikash says, “The principle behind Godrich Corporation was never to earn profit at the rate of cheating someone but was always to help people into not getting cheated!” Vikash further mentions that the name ‘Godrich’ is a combination of his grandparents’ names, Godawari and Richhpal.
Godrich is a RERA registered real estate agency which exclusively deals with purchase, sale and lease, project management of properties including apartments, villas, sea side properties, bungalows, open plots in gated complexes, agricultural lands, farmhouse properties, commercial offices, shops, hotels, restaurants and so on. Speaking of what led Vikash to start the Godrich Corporation and keep it going, he says, “buying and selling a property is the most vital decision that a middle class person takes hardly once or maybe twice in his entire lifetime. Therefore, I believe, it is my responsibility to ensure that all the documentation involved is authentic and the price is just right!”
In addition, Vikash is also an active member of the Goa Association of Realtors (GAR) – a credible voice that represents the community of realtors from across the world and is presently a members of its Governing Council.
The BNI connection
Speaking of his link to the BNI network, Vikash mentions about how he was constantly invited by members to attend BNI meetings, following which he was amazed to witness the core values of BNI – ‘Givers Gain’, its traditions, innovations, opportunities for lifelong learning, accountability, relationship building skills and so on. This naturally inclined him towards the network. From then on, he has been an active member of the BNI network and where his mission is to guide and help entrepreneurs in BNI with the sole aim to aid their growth and success.
Elaborating on his participation with BNI, Vikash says, “to earn, one needs to learn. BNI conducts training sessions online through the BNI University where I feature amongst Top-10 in India. BNI also recognizes the givers where I have passed more than 1000 referrals and motivated my fellow BNI members into making a fortune.”
Vikash also mentions how his association with BNI has helped him to elevate his own levels of income and to gain trust from his referral partners across India and the globe, at large.
At present, Vikash is serving the BNI Goa region as the Regional Launch Ambassador and aiding the launch of the 14th Vibrant Chapter – ‘Victory’ in Porvorim. He says, “BNI is a life changing opportunity that is offered to all entrepreneurs who wish to grow together. I owe my deepest gratitude to our Executive Director, Rajkumar Kamat for building a strong BNI organization in Goa.”
The COVID-19 Challenge
According to Vikash, the challenge in their kind of business is competition from ‘fly by night’ brokers who negatively impact the image of ethical realtors and consultants as they make use of unfair trade practices which resultantly dampens the trust for genuine realtors.
Further, speaking of the COVID challenge to business, Vikash says that BNI has morally lifted spirits of its members to a huge extent. The top level officials at BNI have initiated several moral boosters by means of webinars organized to keep members motivated at all times. Through these webinars, members learn to regain contact with old connections, as well as establish new ones. Vikash humbly expresses his deepest gratitude to the BNI organization for strengthening his own e-network knowledge at this time of the pandemic which has enabled him to work across various business platforms with utmost ease.
Current strategy/ future of business
Revealing his business strategy, Vikash mentions certain parameters such as –
1. Gaining trust from customers and referral partners
2. Understanding client needs
3. Utmost attention and patience with clients
4. Easy availability and visibility across the internet
5. Business ethics and sincerity
6. Adapting to client tastes and remaining constantly updated with market conditions.
Finally, shedding light on his future plans for the business, Vikash says, “my plan is to expand my business all over Goa, in fact across the globe and with time, I assure everyone that Godrich will be the most sought after organization and the premiere choice of every home seeker, real estate developer, hospitality industry and institutions that look for buying, selling or leasing their properties in Goa and around the world!”
