From building some of India’s most recognisable brands to building better founders, Business Leap Coaching program is creating a new business-performance movement from Goa to the world
There is a belief in the entrepreneurial world that when a business stops growing, the answer is usually another strategy, a new marketing plan, a new business model or another online course.
Floyd Tavares believes the problem often lies somewhere else. The business can only grow to the level of its founder. And that insight has become the philosophy behind The Business Leap Coaching program, the founder-growth and business-performance program created by Katya Cordeiro & Floyd Tavares of Dranding Consulting.
For Tavares, the journey into business coaching did not begin in a coaching room. It began with brands. Through Dranding Consulting, Floyd, Katya and their team have worked closely with businesses and institutions including Big Daddy, Kineco and Goa Institute of Management, helping build brands, sharpen positioning and create businesses capable of competing beyond their immediate markets.
After years of building & co-creating some of the country’s most powerful brands, Floyd noticed something fascinating. The principles that helped larger organisations grow were often equally relevant to entrepreneurs running smaller, founder-led businesses. But there was one major difference. In a founder-led business, the founder is often the biggest operating system.
Their habits determine how quickly sales happen. Their standards determine the quality of execution. Their ability to delegate determines whether the company can scale. Their consistency determines whether strategy actually gets implemented.
And that led to a fundamental shift in thinking. Business Leap Coaching is not about giving founders more strategy. It is about making the founder better.
Or, as Floyd puts it: “Habits over strategy.”
The program works with service-based founders around a simple ambition, that is to help them beat their previous year’s revenue within six months, while focusing intensely on the behaviours and rhythms that make growth possible.
LEAP itself is an acronym for the philosophy:
L — Love What You Do
E — Energy is Everything
A — Imperfect Action
P — Produce Your Best Self
The emphasis is deliberately practical. Leap is a movement of creating better founders.
That is why Floyd describes LEAP less as conventional coaching and more as a business performance system. One that treats entrepreneurs almost like business athletes.
An athlete doesn’t train once, understand the technique and then expect to win.
They train repeatedly, they measure, they practise, they have standards & hold themselves accountable. And they show up even when motivation disappears.
LEAP brings that same philosophy into entrepreneurship. Its focus is not simply on what founders know, but on what they do repeatedly. How do they become better in sales, marketing & leading.
The philosophy also extends to how Floyd approaches the stage.
Floyd has over 25 keynotes in the last one year & has deliberately moved away from the traditional keynote format of slides, statistics and a speaker talking at an audience. Through its Leap Concerts, he combines music, movement, storytelling, participation and business education, what Floyd calls Education with Entertainment “Edu-tainment.”
The objective is simple: make the experience memorable enough that people actually do something differently afterwards.
There are already stories emerging from the movement. In the last one year over 30 founders took the leap. Almost all hit their previous year revenue in 6 months.
Harshal, a commercial real estate firm doubled his revenue. Clever Green, a landscaping business, tripled its revenue in six months. Aniruddha went on to establish his business as one of India’s largest bridge-lighting partners. Vanessa, from the gifting industry, found herself involved in gifting associated with the Ambani pre-wedding celebrations.
For Floyd, these aren’t simply revenue numbers. They represent what happens when founders change the way they operate. And that may be the most interesting part of the LEAP philosophy.
Growth doesn’t always require a better strategy. Sometimes it requires a better founder executing the strategy. That distinction is at the heart of the larger ambition.
The company is looking beyond the traditional boundaries of business coaching and building what Floyd calls a Founder Growth System. A structured environment where entrepreneurs can develop the mindset, habits, skills, accountability and execution discipline required to grow.
The long-term ambition is captured in The Leap 2036 vision: to build a global transformation training ground for entrepreneurs. It is an ambitious proposition.
Goa is internationally recognised as a tourism destination. Floyd wants it to also become a source of entrepreneurial thinking, founder development and business-performance IP that can travel far beyond the state.
It is, in many ways, a natural evolution of his own career. He began by helping businesses build better brands.
Today, he is increasingly focused on helping the people behind those brands become better founders. Because ultimately, the biggest constraint in a business may not be its market, its competition or even its strategy. It may simply be the person at the top.
And if the founder grows, the business gets a chance to grow with them. That is the idea behind LEAP.
Love what you do. Bring the energy. Take imperfect action. Produce your best self. Not another strategy. A better founder. And perhaps, ultimately, a better business. Made in Goa. Built for the world.