How to Turn Your Purpose into Your Business
Authors: Colleen Sequeira and Cyrus Elavia | Publisher: Notion Press
Across boardrooms, leadership tables, and high – performing teams, a quiet shift is unfolding. Professionals who once championed the corporate ladder are now questioning whether organisational success translates into personal fulfilment. They have the accolades, titles, and security, but are searching for greater impact, autonomy, and purpose. A new book, released globally in print and digital formats, addresses this transformative crossroads with a blend of emotional and strategic insight.
Entrepreneurship: Corporate to Calling, authored by Colleen Sequeira and Cyrus Elavia, the book goes beyond business guidance to examine the profound identity shift that occurs when professionals step away from the comfort of the known and into the uncertain world of entrepreneurship. Their approach is distinctive, weaving the journey through the fictional yet relatable protagonist; Meera whose career trajectory mirrors the silent introspection of countless established executives today. Meera embodies the highly accomplished corporate leader who questions whether the relentless pursuit of her corporate career success has overshadowed personal passion and purpose. Through her transitions marked by hesitation, conflict, and eventually conviction, the authors present the complexities of entrepreneurial evolution with subtle honesty. Yet, the book does not rely purely on storytelling. Alongside Meera’s personal transformation, the reader is guided through a curated roadmap that mirrors the very real process of transitioning from employment to entrepreneurship, to setting up and then scaling a business. Practical insights are drawn directly from the authors’ own ventures. Readers are invited to evaluate their own readiness, conduct structured analysis, and build clarity on business models, strengths, risk appetite, and market opportunity. The assessments feel less instructional and more like a mentorship experience delivered through each chapter.
What sets the work apart is the authors’ credibility built not from theory, but from proven reinvention at senior levels. Colleen Sequeira a hospitality professional, formerly led organisational development and human resources functions for international corporations before establishing two successful ventures in fitness solutions and hospitality textiles. Her experience combines the rigour of corporate leadership with the agility required to nurture enterprises from the ground up. As an athlete and high jumper, her philosophy of ‘raising the bar’ is not metaphorical.
Cyrus Elavia brings a complementary and equally formidable background. With a Master’s degree in Law from Cornell University and a distinguished career that includes serving as General Counsel for a leading global research organisation and Senior Vice President at a major media conglomerate, his corporate expertise spans compliance, risk mitigation, strategic partnerships, and leadership at the highest level. His entrepreneurial transition led him into a dramatically different sphere, to building one of Mumbai’s largest and most popular plant nurseries. The move required translating corporate strategy into tangible operational execution grounded in sustainability, community engagement, and innovation.
Together, the authors demonstrate that entrepreneurship does not always originate in a garage or from youthful idealism; it is often the result of deliberate recalibration by individuals who have already succeeded in traditional structures, yet choose to build impact on their own terms. Business leaders reading this book will immediately identify its relevance. It articulates the frustrations embedded in hierarchical constraints, the impact of corporate stress, and the growing desire for autonomy, not as a weakness but as a natural progression in one’s professional maturity. At the same time, it provides deep respect for the discipline, resilience, and strategic thinking that entrepreneurship demands. What makes Entrepreneurship: Corporate to Calling especially compelling is its ability to speak equally to heads and hearts. It acknowledges decision fatigue and risk analysis while also validating the knowledge that purpose matters. Readers are not told that entrepreneurship is easy; in fact, quite the contrary. The authors are candid about the uncertainties and sacrifices involved in the shift. Yet highlighting that those who persevere often discover a richer, more authentic version of success, measured not merely in financial outcomes, but in pride, alignment, and legacy.
Above all, Entrepreneurship: Corporate to Calling reinforces a transformative truth: entrepreneurship is not defined by circumstance, but by choice. It is a strategic decision to build with meaning, to lead without limitation, and to create a life and career aligned with one’s highest values.
Published in paperback, hardcover, and eBook formats, the book is now available internationally.
