Empowering SME growth through networking and referrals

Hemu Suvarna, National Director, BNI India, elaborates on the various ways BNI India benefit SMEs in the country

Business Network International (BNI) is a global organisation dedicated to helping businesses and professionals to foster relationships and expand through word-of-mouth referrals. With a strong presence in the Indian business community, BNI India is committed to supporting small and medium-sized enterprises (SMEs) in their growth journey by providing a structured networking platform.

In the Goa region, BNI India has made a remarkable impact on the SME community. With 800+ members, BNI Goa has generated a staggering `350+ crores of business in the last 12 months. Thanks to its values of innovation, collaboration, and growth. BNI Goa has transformed the local SME landscape, driving economic development and creating employment opportunities. This success story showcases the power of BNI in driving remarkable results within Goa’s business community.

Through BNI India, SMEs benefit from the following:
Networking Opportunities: BNI India offers a platform for SMEs to connect with fellow professionals and establish a referral network. Members regularly attend BNI meetings, enabling them to showcase their businesses, exchange referrals, and collaborate with professionals from diverse industries.

Referral Generation: BNI promotes the philosophy of ‘Givers Gain,’ encouraging members to actively refer business to one another. This referral-based system empowers SMEs to generate qualified leads and expand their customer base.

Skill Development: BNI India provides training programs and resources to help SMEs enhance their networking, presentation, and business skills. These educational opportunities empower members to improve their professionalism, marketing strategies, and overall business acumen.

Exclusive Membership: BNI restricts membership to one representative per profession or industry within each local chapter. This exclusivity ensures members’ uniqueness and minimises direct competition, maximising referral opportunities within the network.

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