Crafting Legacies in Diamonds, Gold & Polki
Every jewel has a story. Some speak of love, some of tradition, some of dreams fulfilled. At Manek Gem Art International, SHEETAL and ANAND PALAN believe jewellery is not merely an accessory — it is an heirloom of emotions, a keepsake of milestones, and a symbol of elegance that outlives generations
Origins in Mumbai: India’s Diamond Capital
In the heart of Mumbai’s legendary Opera House, where the pulse of India’s diamond trade beats strongest, Manek
Gem Art International was born in 1974. Founded by R. R. Manek, a visionary with deep expertise in diamond
grading and sourcing, the brand was built on a foundation of ethical practices, precision craftsmanship, and unwavering customer trust.
The story of Manek Gem began with a simple yet powerful vision: to bring together the unmatched sparkle of diamonds with the artistry of fine craftsmanship. Originally operating from Opera House, and now from their store in Prabhadevi, Mumbai, what started as a passion for creating timeless jewellery quickly grew into a trusted name among manufacturers, exporters, and retailers of diamond jewellery.
From solitaires and bridal sets to bespoke creations, every piece reflected the brand’s dedication to certified quality and timeless design – jewellery that embodies personal stories and transforms diamonds into keepsakes that shine forever.
Goa Showroom: A Sparkling Chapter since 2004
On 22nd August 2004, Manek Gem opened its flagship showroom in Panaji, Goa, marking a new chapter in its legacy. Over the past 21 years, the brand has become a household name in the region – celebrated for its warm service, certified diamonds, and emotionally resonant designs.
The Goa showroom is more than a retail space – it is a destination where jewellery becomes memory. From engagements and anniversaries to festivals and personal triumphs, Manek Gem has been part of thousands of stories across generations. Each diamond carries emotions that speak of eternal love, milestone celebrations, and bespoke narratives crafted with precision and care. 
Family Leadership: Tradition meets Transformation
At the helm of Manek Gem’s evolution is a passionate family team that blends heritage with innovation. Ketan Manek oversees wholesale and export operations, ensuring the brand’s craftsmanship reaches clients across India and internationally. Devang Palan leads manufacturing and retail in Mumbai, upholding the brand’s legacy with precision and customer trust.
In Goa, Anand Palan and Sheetal Palan manage the showroom, redefining the retail experience with warmth,
transparency, and design-led storytelling. Sheetal Palan, a certified jewellery designer, brings refined sensibilities and a client-first approach that emphasizes authenticity and responsibility. Anand Palan focuses on legacy, long-term relationships, and strategic growth – ensuring Manek Gem remains rooted in its values while embracing the future.
What makes the brand truly unique is its belief in personalization. Every client is different, every story is unique – and they design with that in mind. Their custom services allow clients to co-create jewellery that reflects their personality and emotion, making each piece one-of-a-kind.
Forevermark: A Global Standard of Brilliance
In 2015, Manek Gem joined an elite circle of jewellers certified by the De Beers Group, launching its Forevermark
Diamond Collection. Forevermark diamonds – less than 1% of the world’s supply – are chosen for their beauty, rarity, and responsible sourcing. This milestone reaffirmed Manek Gem’s commitment to offering diamonds that are not only stunning, but ethically sourced and transparently certified. Today, the Forevermark collection remains a symbol of prestige for discerning clients. 
A New Chapter: Beyond Diamonds
As Manek Gem evolved with the aspirations of its patrons, the family realized that jewellery is not just about one form of beauty – it is about offering a complete universe of elegance. Manek Gem’s design language continues to evolve with Goa’s cosmopolitan clientele through signature collections that cater to every mood, moment, and occasion.
MOH RANG celebrates vibrant gemstone-diamond fusion, inspired by India’s cultural palette
MCollection pioneers men’s jewellery, featuring platinum cufflinks, gold bracelets, and statement rings.
ReFabulous represents an eco-conscious initiative that transforms heirloom pieces into modern masterpieces, preserving sentiment while refreshing style.
Introducing Gold Jewellery & Polki: Complete Jewellery House
As Manek Gem celebrates 21 years in Goa, it proudly unveils its expanded collections – transforming into a complete jewellery house where diamonds, gold, and polki coexist in harmony.
Gold Jewellery Collection: Classic, versatile, and eternally stylish – the gold jewellery celebrates the art of simplicity. Gold has always held a sacred place in Indian culture, symbolizing prosperity, protection, and permanence. Designed for modern lifestyles, these pieces are perfect for everyday elegance, blending functionality with sophistication. From traditional temple jewellery to sleek modern bangles, the collection spans generations and styles. Every piece is BIS hallmarked, with full HUID integration and transparent billing formats – made to be lived in, loved, and passed on. 
Uncut Polki Jewellery: A tribute to India’s royal heritage, the polki jewellery is crafted using age-old techniques that have adorned queens and brides for centuries. Each piece is a work of art, where the raw charm of uncut diamonds meets the grandeur of traditional craftsmanship. Ideal for weddings, festivities, and special occasions, the polki collection carries the spirit of regality in every detail – jewellery that carries the grandeur of history.
Awards & Recognition: Trust that shines
In 2013, Manek Gem was honored with two prestigious accolades: ‘Best Jewellery Brand in Goa’, awarded by Business Goa, recognizing excellence in design, service, and customer satisfaction; and in 2025, Big Impact Creator awarded Manek Gem in the category ‘Most Trusted Diamond Jewellery Brand’, presented by BIG FM and CCI India, celebrating the brand’s enduring influence and reputation. These recognitions reflect Manek Gem’s unwavering commitment to quality, transparency, and emotional connection with its customers. 
The Promise Forward
Trust, authenticity, and excellence form the foundation of Manek Gem Art International. From Opera House to Panaji, from diamonds to gold to polki, the brand continues to shine as a beacon of ethical sourcing, uncompromised quality, and transparent practices – values that have earned the loyalty of clients across generations. As they step into this new era, their promise remains the same: to create jewellery that transcends trends, celebrates individuality, and becomes a part of life’s most cherished moments. With visionary leadership, certified excellence, and a deep respect for tradition, Manek Gem enters its next chapter – ready to celebrate new milestones, craft new memories, and serve generations to come.
At Manek Gem Art International, they don’t just sell jewellery. They craft legacies – diamonds that sparkle with love, gold that embodies tradition, and polki that carries the grandeur of history. Because true jewellery isn’t worn. It is lived.
“Celebrating 21 Years in Goa has been incredibly meaningful”
At Manek Gem, Sheetal Palan brings vision and elegance and carries the trust of the brand like a true ambassador
You emphasize authenticity and responsibility. How do these values translate into design and customer engagement?
For us, authenticity starts with where we source our materials. Every diamond, every gemstone, every piece of gold is carefully selected and ethically sourced. We believe our customers deserve to know the story behind what they’re buying. 
When it comes to responsibility, we design pieces that will stand the test of time – not just in quality, but in style. We want someone to look at their Manek Gem piece twenty years from now and still love it as much as the day they bought it. Our customer relationships go well beyond the transaction. We take time to explain the craftsmanship, share the heritage behind each design. When someone walks out with one of our pieces, they are not just wearing jewellery – they
are carrying a story, a legacy.
Women today are looking for jewellery that reflects individuality. How do your collections address this shift in consumer taste?
You know, I think this desire for individuality has always been there. Women today are just more confident about expressing it. And honestly, it is not just women anymore. We are seeing men who want jewellery that speaks to who they are, too.
Take our MO
H RANG collection – it is all about celebrating India’s vibrant colours and emotions through gemstones and diamonds. It is for women who aren’t afraid to let their jewellery make a statement about their heritage and joy.
Then there is ReFabulous, which I am particularly excited about. We help clients transform their family heirloom pieces into something contemporary. It is beautiful because you are honouring the past while creating something uniquely yours for today.
Our M-World collection breaks new ground for us. Elegant, refined jewellery designed specifically for men. From diamond rings to platinum cufflinks, it is for men who understand that jewellery can be a powerful form of self-expression. Every collection we create is built on one belief: your jewellery should feel like it was made just for you.
What has been the one factor that has made you a well-known brand in Goa?
Trust. Without question, its trust. Look, in our business, trust isn’t just important – it is everything. Over 21 years, we have built relationships with families who know that when they come to Manek Gem, they are getting authenticity, quality and honest service.
We have become part of their important moments- engagements, weddings, celebrations. When a family chooses us for their daughter’s wedding jewellery or their son’s first significant purchase, that’s trust. That is what has made us who we are in Goa.
As someone closely involved in design, where do you draw your creative inspiration for new collections?
Inspiration comes from everywhere, really. I might see a beautiful architectural detail during travel, or notice how light falls on traditional Indian textiles. Nature is a huge influence – the way gemstones naturally complement each other, the organic shapes that feel timeless. But honestly, some of my best ideas come from conversations with customers. They will mention wanting something that captures a feeling or a memory, and suddenly I am sketching a design. I believe jewellery should tell a story. So, whether I am drawing from Indian craftsmanship or contemporary global trends, the goal is always the same – create something that means something special to the person wearing it.
Which milestone in the Manek Gem journey makes you most proud as a custodian of the legacy?
Celebrating 21 Years in Goa has been incredibly meaningful. we started as a boutique jeweller with big dreams and a commitment to quality.
What makes me proudest is seeing how deeply we have woven ourselves into the fabric of this community. We are not just selling jewellery; we are part of people’s life stories. Their celebrations, weddings and engagements.
The fact that after 21 years, people still choose us for their most important moments, that they trust us with pieces that will become family treasures – that is the legacy I am truly proud of.
It is proof that dedication to authenticity and craftsmanship never goes out of style.
“Building trust starts with complete transparency”
For 21 years, Manek Gem has been a trusted name in Goa’s jewellery world. At the helm is Anand Palan, whose vision combines tradition, craftsmanship, and innovation to create jewellery that tells meaningful stories
You often speak about trust as the foundation of your business. What does building and sustaining trust mean in the jewellery trade?
Trust really is our currency in this business. When someone walks into our store, they are not just buying a piece of jewellery – they are making an emotional investment. Maybe it is an engagement ring; maybe it is celebrating a milestone. These purchases matter.
Building trust starts with complete transparency. We educate our clients about what they are buying – the quality of the diamonds, the craftsmanship involved, where our materials come from. We are not just trying to make a sale; we are helping them make an informed decision.
Sustaining that trust? That is about consistency. Every single time. Delivering what we promise, standing behind our work, being there when they need us. In Goa, relationships are everything, and we have built our reputation one satisfied customer at a time.
Having been rooted in Goa for the last 21 years, what was your vision for the expansion, and how did the market respond?
Goa has been our home and our foundation for over two decades. When we decided to expand, we didn’t want to lose what made us special here – that personal touch, that commitment to quality.
Our vision was simple: take what works in Goa and share it with a wider audience. We invested in better technology, refined our designs, and formed strategic partnerships like our collaboration with Forevermark. But we kept our core values intact.
The market response has been really encouraging. Our existing clients have been incredibly supportive, and new customers appreciate how we blend traditional craftsmanship with contemporary style. It has shown us that authenticity travels well – people recognize genuine quality wherever they are.
How do you see the future of jewellery evolving – particularly with trends like personalization and sustainability?
The industry is definitely shifting toward more meaningful, personal connections. People want jewelry that tells their story, not just something beautiful off a shelf.
That is exactly why we launched ReFabulous. It is our way of helping clients transform their existing pieces – maybe grandmother’s necklace that has been sitting in a drawer, or a ring that doesn’t fit their style anymore. We redesign it using their own gold and diamonds, so they get something completely fresh while honouring the original sentiment.
Sustainability isn’t just a buzzword for us – it is practical. When we are reusing materials, we are reducing waste while creating something uniquely theirs.
Plus, we only work with natural, certified diamonds and responsibly sourced gold. I think the future of jewellery is about storytelling. Pieces that have meaning, that get passed down, that connect generations. ReFabulous lets us be part of that story.
In what ways does Manek Gem continue to compete and grow in India’s highly competitive jewellery landscape?
Competition in India’s jewellery market is intense, but I think that is actually made us stronger. We have had to be very clear about what sets us apart.
For us, it is about quality you can trust. All our diamonds are natural and certified by GIA and IGI. Our gold jewellery carries BIS hallmarking. These aren’t just certifications – they are promises to our customers.
But beyond that, it is the personal experience. We listen to what each client wants, work within their budget, and create something that is uniquely theirs. Whether they visit our store or shop online, they get that same level of attention.
Growth for us isn’t just about selling more – it is about staying relevant to our customers’ lives, while never compromising on what they have come to trust us for. 
You have recently unveiled a gold collection. Tell us something about it…
We launched our new gold collection to celebrate 21 years in Goa, and it has been such an exciting project for us.
The collection really spans different styles and generations. We have polki designs that honour traditional Indian craftsmanship, and then sleek, modern designs for someone who wants something more contemporary. From statement necklaces to everyday bangles – there is something for every occasion.
What I love about this collection is its versatility. These are pieces that work for different moments in your life. You might wear one design to a traditional celebration and another to a business meeting. They are designed to be part of your daily life, not just special occasions.
It represents everything we have learned about our customers over these 21 years – what they value, how they live, what they want their jewelry to say about them
