AUTHOR: GARY VAYNERCHUK | PUBLISHER: HARPER BUSINESS
Crushing It! by Gary Vaynerchuk is a business book that shows you the steps to turn your passion into a career. It is a sequel to the author’s 2009 best-selling book Crush It! that encourages readers to create a personal brand online. Since the internet has evolved so much in less than a decade, he felt compelled to update his original book.
Gary’s unique perspective on what has changed and what has not shows why it is still true today. He also cited examples of how Crush It! concepts have helped other businesses become more successful than they ever dreamed imaginably. Here, we don’t only mean monetarily. He argued you could create a personal brand with the help of the internet. You’ll learn how to build a personal brand and use social media effectively. You’ll also discover ways to create engaging content and make money from it all.
In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do. In this inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
Gary is a Belarusian-American entrepreneur who is highly successful in multiple areas. He is a Times bestselling author, an in-demand public speaker and internet personality. He started his career as a wine critic, who expanded his family’s wine business considerably through the internet. He co-founded a restaurant reservation software company, Resy and Empathy Wines. Gary is a proven investor and advisor in the world of startups, and now an expert on the Fortune 500 world, through his work as CEO of Vaynermedia, a social media marketing agency.