Adman Madman is a candid and unapologetic memoir penned by Prahlad Kakar, the man himself, offering readers an intimate glimpse into the tumultuous journey from his humble beginnings to his triumphant leadership in the Indian advertising industry. The book serves as a repository of compelling anecdotes and profound insights drawn from Kakar’s life, capturing his persona in all its facets – imbued with a cheerful demeanour, a humorous spirit, and a keen, pragmatic intelligence.

Through a riveting narrative, the memoir takes readers on a rollercoaster ride, skillfully navigating the highs and lows of Kakar’s life, making it an engaging and enlightening read from the opening chapters to its conclusion.
Moreover, the memoir serves as a valuable guide for those interested in understanding the nuances of the advertising landscape. Kakar, with his jolly and humorous approach, shares insights that go beyond the surface, offering aspiring professionals a firsthand look at the challenges and triumphs of the industry. Within the humour lies a treasure trove of wisdom on attitude, life lessons, and resolute decision-making. Prahlad Kakar’s ever-present humorous demeanour conceals profound insights.

From confronting fear with boldness to navigating the unpredictable nature of life, this book imparts a plethora of lessons that can be applied to various aspects of one’s journey. Hence, Adman Madman emerges as both an entertaining escapade and an enlightening mentor, making it a must-read.

Prahlad Kakar, a luminary in the advertising realm, stands as a renowned ad-film director and co-founder of Genesis Film Production – one of India’s oldest and foremost ad-film production houses.
Renowned for his distinctive blend of irreverent humour and groundbreaking brand-building campaigns, Kakar has reigned over the advertising world, crafting award-winning commercials for esteemed corporations and agencies across India and the Asia-Pacific region.

Rupangi Sharma, an accomplished author, editor and edupreneur, is the founder and CEO of EFG Learning, a Mumbai-based education consultancy. Her endeavours centre around harnessing the power of technology, storytelling, and innovation to bring about transformative changes in education. Rupangi’s recent books include A Life of My Own and Young Indian Innovators, Entrepreneurs and Change-makers. She has worked with Prahlad on Adman Madman.

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