AUTHOR: ROQUE QUADROS
PUBLISHER: NOTION PRESS
Addressing failures and more importantly overcoming them is a task that many struggle with and in the book, The Day I Lost: A Founder’s Journey through Events and Life by Roque Quadros, the author narrates his journey on the same.
Quadros speaks of his time when he suffered financial loss on an event during the early days of his career. However, this rock bottom allows him to gain valuable insights and bounce back even stronger. Since his fall, he describes his venture into organising four hundred events every year thereby giving the reader the important lesson on life that no matter the obstacle that comes their way, what matters is their ability to transform their life around despite it, and work at their goals and ambitions until they succeed, which is guaranteed with a strong will and mind.
The author says, “This book is more than just a story; it is a testament to the power of passion and willpower. Through my journey, I want to show that anyone can start a business if they have the determination and a dream.” Quadros is the former Founder-Director of 4 Seasons Entertainment in Dubai and is now considered a trailblazer after successfully organising 6000 events.
This book illustrates the life of an entrepreneur, in Quadros’ case, from Mumbai to Dubai and working different jobs until he chooses to embark on an unknown career trajectory altogether – that is event management. Through this book he reveals the methods he has personally used to overcome all hurdles that he had undergone during pivotal periods of his profession.
‘Think Like a Traffic Signal’, ‘Dream to Action’ and ‘Time Management’, are among the concepts written by the author that supplies the reader and all beginners embarking on their own entrepreneurial journey with the knowledge and advice that they can put into practice. Quadros also elaborates on how he started his company at a time when event management was still in the process of developing as a full-fledged business venture. He also introduces, ‘One Stop Event Management’ wherein he goes into detail on the behind the scenes of any event and that is with respect to its production, décor required,entertainment, gaining necessary authorisations, audio visuals, fireworks, laser shows and the like, that make any event a memorable one.
The reader can also gain an opportunity to speak with the author, a fifteen-minute personalised consultation session, wherein the author provides guidance and advice on any question relating to the field of event management that the reader or entrepreneur may have.
