Amey Parsekar and Rahul Kamat’s online store Fresh Patlo brings the best of fresh produce to one’s doorstep
Fresh Patlo is a one stop e- shop offering a wide range of good quality fruits available across the state. Their motto is ‘Harvest to Table’ and have recently added exotic vegetables and organic spices to their list of products.
Fresh Patlo was started by Amey Parsekar and Rahul Kamat who are both alumni of Goa Engineering College and later Goa Institute of Management (GIM).
They were contemplating on the idea of a website dedicated to fruits and vegetables for a long time, which would eventually focus on logistics and distribution. The lockdown and people staying indoors, made them launch their idea earlier than expected. Customers prefer convenience and they make it easier for people by building the best processes for their logistics and sourcing.
They started off with fruits and have now included exotic vegetables and some organic spices from local farms. They have around 40 Stock Keeping Units (SKUs) with them and will gradually add other categories. Some fruits are sold with a replacement guarantee.
Fresh Patlo is a one stop e-shop offering a wide range of best quality fruits available across the State. Their motto is ‘Harvest to Table’ and have recently added exotic vegetables and organic spices to their list of products
There is a dearth of fresh fruits and high quality exotic vegetables in the Goan market, though the demand for such produce is high, consumers often don’t find quality products at the right place and the right price point. Fresh Patlo is an initiative that provides fresh and exotic produce to customers at one place with reasonable pricing.
Their target customers are people who understand convenience, value time and are looking for quality products. Customers have slowly begun to trickle in as fruits are something which people prefer to buy; and encouragingly, they have had repeat purchases after the first orders.
The pandemic and ensuing lockdown made the duo launch Fresh Patlo earlier than planned. However people still prefer to go to the market and crowded spaces, out of habit and they are yet to reach out to many people. Shifting of these customers will only be possible when a habit is created.
Amey and Rahul have had their fair share of roadblocks. Their mainstay is logistics and good roads are the need of the hour. Another issue is people prefer ordering over calls and messaging services rather than placing the order on the website, as they are more comfortable placing an order that way. Fresh Patlo is building on a process to shift customers to place orders on the website instead of calling or messaging.
Amey and Rahul have a message to aspiring entrepreneurs. They say one must plan small victories, achieve those, and it will be easier to get to the top. Listening to customers is also important as they provide the best insights which get them involved and helps build up a brand
