A pioneer in the field of power conditioning and power back-up talks about their services and how they’re affected by the COVID-19 pandemic
Crown Electronics is a solution provider for power conditioning and power backup systems. They deal with the complete range of UPS systems, inverters, servo controlled voltage stabilizers, isolation transformers and industrial batteries.
Starting the Enterprise
Nikhil Shah, while speaking about his venture, says that Crown Electronics is one of the pioneers in the field of power conditioning and back-up systems in Goa; and has been providing its services since 1983. They deal with premium associated brands such as Exide, Microtek, PowerZone, Krykard and Crown.
The product range includes backup solutions for machines and production lines for factories, IT infrastructure of Educational and Financial Institutes, BPOs, Banks, lifts, escalators, solutions for voltage fluctuations faced by shacks, coastal hotels and resorts; and special batteries for battery operated material handling equipment, electric vehicles, golf carts, cleaning/sanitation equipment, etc.
The company prides itself on its assured quality, reliability, and environmentally friendly practice of power generation. Crown provides unique and reliable, high-quality services that include all the stages involved in planning, installing, and up keeping of backup solutions and power conditioning systems. Crown is one of the few companies geared to identifying your needs and providing you with efficient, justifiable and low-cost solutions. Taking a close look at the then prevalent power supply conditions and demand from factories, hotels, institutes, construction industry, and even domestic houses and offices, Crown has, over the years, streamlined and focused their operations to provide lasting and reliable power solutions. Being technically qualified with necessary service infrastructure, strongly backed by the companies they have been patronizing and ensuring products from the best brands in the country – this has made Crown Electronics Goa’s premier ‘power solutions company.’
Like every successful business, Crown has also struggled with challenges, more so in terms of logistics and availability of skilled manpower. One of the challenges Crown wishes to address soon is the setup of electronic estates in the industrial zones, so they get access to sheds etc. The trade does not require more than 150-250 square meters of shed, which is currently not available to them.
The BNI Edge
Being a service centric industry – satisfied customers / clients and continuous referrals have been their major attributes for success. The referral generation organization, BNI, has proven to be their most effective marketing arm. Nikhil Shah, the owner of Crown Electronics has been a member for more than 7 years and is convinced that BNI not just helps develop and create a trusted network but also provides ample opportunities for growth and learning and up-gradation of relevant business and entrepreneurial skills. Especially in these COVID times, Nikhil Shah feels that BNI and referrals will play a very important role for most businesses.
The COVID-19 Challenge
While speaking about the challenges that he is facing due to the COVID-19 pandemic, Nikhil mentions that during the initial stages of the lockdown, the company had some minor setbacks in terms of payment recoveries, financial obligations, shortage of manpower, material management, and sourcing. Now, all these factors have been streamlined and with some restructuring in their business models, they have arrived at the new normal workable model of business.
Power today is the backbone of every trade, industry, and household, and this makes Nikhil confident that their business will continue to grow; especially with novel health infrastructure being planned and in these times of increased demand for work from home and digitization of offices and factories, the demand will certainly continue to grow.
The Future of Business
With the rampant spread of the pandemic, Nikhil advises each one to ensure their own safety and to continue following safety measures and guidelines – face masks, sanitizers, cleanliness and social distancing needs, to be inculcated into a habit. The lockdown has provided ample time to introspect and debunked many myths and helped us all reset our priorities. Nikhil is positive that, just like all earlier pandemics that mankind has faced, this too shall pass soon; and with focus on infrastructure up-gradation and policy changes being implemented, India is set to make strong strides towards being the world’s biggest and strongest economy.
