Ford India recently introduced its compact sedan, the New Ford Aspire, at a compelling introductory price starting at INR 555,000.
Combining power, style and substance, the New Ford Aspire is a fresh take on compact sedans with many segment-best technologies, best-in-class safety, fun-to-drive DNA, and unmatched cost of ownership. The car is available in five variants across two fuel options and seven colours.
“The New Ford Aspire is a complete package, tailor-made for those who don’t follow the crowd and want more out of their car experience,” said Anurag Mehrotra, president and managing director, Ford India.
The New Ford Aspire is big on capabilities and strengthens Ford’s fun-to-drive credentials. The compact sedan now offers Ford’s all-new, three-cylinder 1.2L TiVCT petrol engine that is small, light and fuel efficient. The naturally aspirated engine generates best-in-class 96 PS of peak power and 120 Nm of torque while delivering an outstanding fuel efficiency of 20.4 KM/l. The compact, sub-4-meter design in the New Ford Aspire has been smartly executed to ensure it looks proportionate from every angle. Redesigned front fascia features a dynamic three-dimensional cellular grille. New fog lamps are encrusted in a premium chrome surrounding and harmoniously integrated into the front bumper. Headlamps in the New Ford Aspire feature a black encasing that looks sporty yet premium. Similarly, new design tail lamps accentuate its formidable stance on the road.
“The 5-year warranty on offer with the New Ford Aspire reinforces our commitment of treating customers like family and ensures complete peace-of-mind through the ownership cycle,” said Vinay Raina, executive director, Marketing, Sales and Service, Ford India.
Manoj and Suraj Caculo of Caculo Ford, rolled out the new set of wheels at a glittering function