DR. PRADEEP SALGAONKAR lists out the various advantages of ONDC and its key features in providing a level-playing field for all e-commerce outfits Open Network for Digital Commerce (ONDC)... Read more »
DR. PRADEEP SALGAONKAR elaborates on how Key Account Management (KAM) builds long lasting business relationships with their most profitable customers Present day businesses talk of customer satisfaction, loyalty, and... Read more »
DR. PRADEEP SALGAONKAR shares his thoughts on how brands today entice and encourage consumers to share content on them In today’s digital era, businesses are constantly seeking innovative ways... Read more »
DR. PRADEEP SALGAONKAR shares his thoughts on consumerism and explains what it means for the consumers and marketers There are two perspectives to consumerism; one, as consumer rights, i.e.... Read more »
DR. PRADEEP SALGAONKAR explains the difference between conspicuous consumption and competitive consumption It is very interesting to note how people are consuming ‘competitively’ to keep up to the standards... Read more »
The author speaks on brands making use of the Direct to Customer route of reaching out to their customers The present is the era of technology, innovations, experiences and... Read more »
The writer speaks on inventory shortages in the retail industry and the way various retailers handle this challenge As a business owner, how many times have you told the... Read more »
DR. PRADEEP SALGAONKAR elaborates on key points that a retail business should follow in order to be successful Basic human needs and retailing business have a very close relationship for... Read more »
Dr. Pradeep Salgaonkar outlines the history of retailing in India, right up from small ‘kiraana’ shops to online stores I recollect, in my younger days, I sometimes accompanied my... Read more »
Dr. Pradeep Salgaonkar illustrates the benefits and feasibility of pull marketing Recently, I witnessed the struggle and experience of a close colleague involved in marketing a service product. This... Read more »
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