Make your product visible

A product in a supermarket must speak for itself in order to tempt a customer to pick it up from a shelf As a married man and a father,... Read more »

Shared Beliefs and Customer Centricity

Customer centricity can be guaranteed through deliberately communicating and emphasising on the shared beliefs of an organisation with its customers Recently, I was in my garden, armed with equipment,... Read more »

Customer Belief & Consumption

Customers’ buying habits are determined by their beliefs about brands and organisations. Changing their purchase pattern can only be done by changing that belief system The success or failure... Read more »

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