A product in a supermarket must speak for itself in order to tempt a customer to pick it up from a shelf As a married man and a father,... Read more »
Customer centricity can be guaranteed through deliberately communicating and emphasising on the shared beliefs of an organisation with its customers Recently, I was in my garden, armed with equipment,... Read more »
Customers’ buying habits are determined by their beliefs about brands and organisations. Changing their purchase pattern can only be done by changing that belief system The success or failure... Read more »
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