Turn your dream home into a reality with Designer Homes
Four years ago, Shahid Naik and Fauzia Khan plunged into furniture manufacturing and created ‘Designer Homes’, a company that works towards elegant living at an affordable price, and ever since, have been working towards innovation in the industry.
It all began when they realized the huge gap in the process of furnishing a home. They realised that the designs available were restricted and not customizable, the material, finish and texture was standardized, there wasn’t a lot of freedom to choose unique pieces that were affordable, and often various elements of furniture picking weren’t under one roof, i.e., furniture, lighting, accessories, wall decor etc, and even if they were, they were either far too expensive or didn’t have a wide range of choice.
Even if you did custom design and pick furniture, it would take 90-120 days to arrive at your doorstep, not to mention the challenges of installing and the non-existent after-sale service, especially for high-end products. They realized the lack of furniture manufacturers who combine all the three elements of designing (according to taste and budget), manufacturing and after-sale service or warranty to provide a hassle-free experience in picking furniture for your dream home. Designer Homes, encourages consumers to express their own sense of style and individuality through their home furniture and accessories, and offers an uncompromised level of craftsmanship at values that will constantly and pleasnatly surprise you.
After a lot of research in the market and over 25 years of experience working internationally and locally, Shahid and Fauzia founded ‘Designer Homes’, a designer furniture manufacturing company which specializes in residential furniture, modular kitchens, office furniture, resorts and hotel furniture and school furniture. The reason the company is smoothly running today is a combination of Shahid’s creative mind and Fauzia’s expertise in marketing, as they complement each other. They have a sprawling manufacturing unit in Verna Industrial Estate which is equipped with Austrian high tech machinery. Their expertise is in-house designing, manufacturing, installing and after sale service. They offer white glove delivery to make sure the goods are delivered immaculately with a worry-free guarantee. Most importantly, Designer Homes’ products are elegant, sophisticated and unique as well as affordable.
“We have been able to sustain and progressively grow despite of a deluge of pop up furniture providers and manufacturers, only because we have been able to identify the gap and move in with our unique features – we come with a decade of international experience in designing, product development and customer service” Shahid Naik – Managing Partner, Designer Homes
The process is simple: the creative head of the company, Shahid meets the client for an interview to understand the client’s needs. It is imperative to add here that the consultation and designs are free, and are initiated based on the client’s budget. When the interview concludes, the creative team of Designer Homes now understands the client’s needs and are ready to make it a reality. Step two is the site visit where measurements are taken and designs are finalized based on the site and other factors. Step three is production of goods. Step four is delivery, assembly and the valued after sale service. Designer Homes’ USP is their guarantee of furnishing an entire three bedroom apartment with design and installation in a week’s time. They have experience with resorts along the Candolim-Calangute belt where they have furnished entire resorts in less than three weeks time. The reason they bagged the business amongst a lot of bidders was their speedy time frame along with impeccable quality.
They have never compromised on quality in lieu with speedy deliveries, and this has prompted many five star hotels and multinational brands to choose Designer Homes. Since they are local manufacturers, they get a preference because of the trust factor and long term after sale service; not to mention the convenience of logistics.
“Based on the target market, we have devised an effective marketing plan that encompasses all the right tools to create awareness, visibility and recommendations for our products” Fauzia Khan – Managing Partner, Designer Homes
“We have been able to sustain and progressively grow despite of a deluge of pop up furniture providers and manufacturers only because we have been able to identify the gap and move in with our unique features – we come with a decade of international experience in designing, product development and customer service. We design the furniture keeping in mind the clients need and practicality. We manufacture residential, office, resort hotel, school and hospital furniture,” says Shahid
What drives Designer Homes to stay on top of their game? They are passionate, persistent, and innovate constantly to do better. Time has changed, and people want to upgrade their lives and use high-end products to have the best living possible but can’t afford it. Designer Homes wants to bring luxury living at an affordable price to everyone. “60% of our clientele is either repeat buyers or referred. With our good products and good service, we have built a loyal customer base,” adds Shahid.
A market full of competitive brands would be a huge challenge. “With an international experience in marketing, I have been able to understand the market dynamics and segmentation for our brand. Designer Homes is positioned accordingly – as a quality provider of furniture at affordable rates. Based on the target market, we have devised an effective marketing plan that encompasses all the right tools to create awareness, visibility and recommendations for our products,” asserts Fauzia.What are Designer Homes’ plans for the future? Very soon they are coming up with a one-stop shop for all your furniture needs – a Warehouse Retail Store where elegant pieces of furniture, featuring relaxed mid-century styling; and natural rustic modern designs on white oak with antiqued hardware is seen beautifully accentuated.
At the Warehouse Retail Store, you’ll also discover an extensive array of exclusive and eclectic fashions for the home. Not to mention virtually endless ways to personalize your choices through lighting, artifacts, lifestyle elements, wall decor of a unique style (handpicked and hand crafted for their clientele.
Their goal is exclusive luxury at affordable rates where everyone who enters will leave with at least two items to accessorize their home.