Hindustan Foods Limited’s leather arm launches premium leather shoes brand

Unorthodox

Hindustan Foods Limited goes ‘Unorthodox’ with the launch of its premium leather lifestyle brand for the modern global consumer

Hindustan Foods Limited (A Dempo Group of Companies) launched Unorthodox, during its 32nd Annual General Meeting on 27th September 2017, at the hands of entrepreneur and educationist, Mrs. Pallavi Dempo.

Founded in 1988, Hindustan Foods Limited (HFL) and associated group companies are known for a range of successful FMCG products in the contemporary era – processed foods, personal care, home care and leather wear.

Hindustan Foods’s leather division in Pondicherry which was acquired from Hindustan Unilever earlier this year, makes footwear for the best international and domestic brands such as Gabor, US Polo, Steve Madden, Kenneth Cole, Louis Philippe and Arrow to name a few. The company has achieved significant growth in the past one year, and is fast becoming one of the leading players in the FMCG segment.

Founded in 1988, Hindustan Foods Limited (HFL) and associated group companies are known for a range of successful FMCG products in the contemporary era – processed foods, personal care, home care and leather wear

“We are thrilled to launch and showcase Unorthodox in Goa,” said Chairman of Dempo Group of Companies, Shrinivas Dempo, “Our Pondicherry facilities are already making some of the finest internationally recognised footwear labels in the prestige space. We are delighted to employ the same skills and craftsmanship to create a brand for the Indian consumer”.

Unorthodox is a premium leather lifestyle brand for the modern global consumer – created in Europe, hand-crafted in India.

Vimal Solanki, Brand Head, Unorthodox said “The youth of today’s India is a truly global citizen –competent, aggressive, flamboyant and ruthlessly ambitious. She works hard, parties hard. Unorthodox resonates ‘explore the unexplored’, which signifies an attitude that you are not part of the herd. Unorthodox therefore is the contemporary lifestyle brand for the evolved urban and semi-urban woman and man.

The first Vanitwear store is scheduled to open its doors in October this year, in Panaji, Goa. Unorthodox will be soon available for the discerning Indian consumer on select online and offline platforms, and at HFL’s exclusive store brand, Vanitywear.  Mens’, Womens’ and Juniors; Formals and Casuals; across colours and styles; Oxfords, Derbies, Brogues, Moccasins, Monk straps, Chukka boots, Dress shoes, Chelsea boots, floaters and sandals – Unorthodox has them all.

 

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