Offering high quality entertainment, Vasco gets its very own new Miniplex
By Meenal Bale
Having to make do with traditional cinema houses of the past, it is indeed a surprise that a miniplex had not set foot in the beautiful city of Vasco-da-Gama – the port town of Goa was left bereft of a qualitative entertainment hub, until now…
NRB Group’s latest venture is ‘1930 Vasco’ – a franchise with Mumbai based distributors KSS Ltd. (K Sera Sera Ltd.) promises to provide superior quality digitalized cinema via the satellite, complimented with premium quality sound systems – all with latest technology. With ten shows per day – five shows per screen from 10 am to 10 pm, the theatre premises will also facilitate a Cine Café to cater to the audience’s food and beverages needs.
“With a primary focus of tapping in on the Bollywood blockbusters, a major focus will also be given to the regional movies, as and when they release,” says Nitin Bandekar. “Looking at the popular demand today and as the formalities and licenses fall into place, we shall gradually also make the screening of Hollywood movies operational,” he adds.
‘1930 Vasco’ is Goa’s first miniplex complex – the complete cineplex that houses two screens. The larger one with regular push back seats, with a seating capacity of 74 pax and the second screen, a premium viewing facility that will host 43 seaters of push back recliner seats, ones that go all the way to 160 degrees.
Not limiting it just to the theatres, 1930 Vasco, is projected as a five-storeyed building with proposed retail space, a food court and a roof-top terrace with a leisure pool to be thrown open for get-togethers. The significance of the name lies in the fact that the land was purchased by Narayan Bandekar’s (Chairman of NRB Group) family from the erstwhile owners in the year 1930; when the port town was under the Portuguese regime. “We have left it as ‘1930 Vasco’ because it creates a sense of curiosity among the public. Is it a pub? Is it a restaurant? We want them to come and experience the sense of regal ambience at the movie theatres,” elaborates Nitin.
Said to be a popular concept in two-tier cities with smaller seating capacities, the idea of a miniplex was sown four years ago. “A lot of care has been taken, a lot of thought and effort has been put into the process, right from ideation to execution; thus producing adept results, that has taken a lot of thorough planning. A prime movie theatre was something that the city lacked and we are extremely happy to be able to contribute something to our beloved city,” says Nitin.
The venture provides two types of advertising opportunities, on-screen – slides shown before the movie or during the interval; and off-screen – a display zone outside where standees or products can be displayed. “Getting noticed in Vasco today is considered to be a silver lining. Brands are willing to advertise, as it creates a positive presence for their products. This space is going to be a great opportunity to create brand visibility and we are looking out for advertisers,” Nitin adds further.
The entire project of 30,000 sq ft. built up area is a product of vigourous brainstorming, being established by a team of expert professionals. The theatres have been designed on a greyscale, keeping in mind the grey and white colour schemes used in the architecture of the entire building, as a joint venture by the Bengaluru based DDIR Architecture Studio and Porvorim based Arijeet Raikar Design Studio. The lighting has been designed by Light At Work Design Consultants Pvt. Ltd. while the contractors are Jayshri Associates. Civil Tech looks after the structural engineering and the MEP consultants are Square Green. The overall mall is being managed by Bengaluru based company, Lighthouse Mall Management Company.
“With a primary focus of tapping in on the Bollywood blockbusters, we are looking towards people coming and enjoying good cinema in Vasco. We really hope that people from all over Goa and even outside come in, be it for a day visit, a random tour or even recreation after a conference and business meeting” NITIN BANDEKAR
If you are worried that being situated by the main road, it will create parking issues, another key aspect of this venture is the basement space established for parking for about 45 cars. It follows the ‘Klaus Parking System’, a top notch two-level automated parking system, that utilizes the least space and helps lessen the burden of traffic congestion. This is the first of its kind parking feature in Vasco.
In the future, Nitin envisions the place to be a centre that caters to everyone, right from retail to cuisine. “We are looking towards people coming and enjoying good cinema in Vasco. We really hope that once it has been established, people from all over the state and even outside come in, be it for a day visit, a random tour or even recreation after a conference and business meeting; because there is not much entertainment options in Vasco,” he concludes.
The theatres will be operational from the month of March itself, with a soft pre-opening where the place will be thrown open to the public, a day before a Friday blockbuster. As of now, there is hardly any print advertising or digital marketing done and already the city is abuzz with the excitement of receiving a much awaited place, where friends and family can hang out together!