Snapdeal and HDFC Bank launch India’s first co-branded ecommerce credit card

HDFC Bank snapdeal webSnapdeal, India’s largest online marketplace today and HDFC Bank Ltd. recently launched a co-branded credit card in partnership with Visa. This partnership aims to encourage more customers from tier 2 and 3 markets to adapt to digital payments.
Over 70% of Snapdeal’s customers are from the tier 2 and 3 geographies, yet these markets account for a miniscule percentage of card payments. Cash on delivery (COD) is currently the preferred mode of payment due to challenges such as lack of access, and limited knowledge and understanding on credit card usage which restricts customers from making credit card transactions. Snapdeal, a customer oriented brand strives towards designing and implementing digitally and financially inclusive models of growth.
The Snapdeal HDFC Bank credit card will help customers from tier 2 and 3 markets, realize the power of technology which will provide them with the convenience and flexibility to complete payments online whenever they choose. Snapdeal will also reward customers for making digital payments through the co-branded card.

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